Do You Know Who I Am?

Every day my inbox fills up with emails from people I don’t know. They all want my attention and I get the impression that my email address sits on some gigantic database that churns out a constant stream of badly written sales messages. Interestingly they all have the same theme, which is mainly…let me tell …

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Account Based Marketing

Account Based Marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with an individual prospect or customer accounts as markets of one. The approach has been around a few years but with advances in technology coupled with changes in buyer behaviour, we’re …

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Touch Your Own Base!

Thanks to research from Amba Hotels for the UK’s top ten most hated pieces of business jargon (take note!): 1. Touch base offline Meaning: Meet separately after a group meetin 2. Blue sky thinking Meaning: Unrealistic thinking without influence 3. Punch a puppy Meaning: Act in a detestable way for business benefit 4. Thought shower Meaning: …

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