Meeting & Event Sales Training

Welcome to MEST

If you’re selling event space then you’ll want your event sales team to qualify and convert the right enquiries at the best negotiated rate for your business.

But selling event space can be challenging. With so much choice, it’s hard to stand out from the crowd, which means it can be about the price for some customers.

Here’s what event sales team managers say to us…

It's these challenges and more that MEST (Meeting & Event Sales Training) can help your team overcome.

Sales Gym™ - Your MEST Courses


Understand Your Business


Convert a Digital Enquiry


Convert a Voice Enquiry


Manage a Price Conversation


Manage a Customer Meeting


Sell on a Site Inspection


Keep in Touch Marketing Call

MEST is a blend of online learning with coaching workshops/webinars offering continuous training for your events sales team.

Online content includes short bite size videos, digital workbooks and memory quizzes.

How MEST can help you

MEST can help your event sales team to convert more of the right business at the best rate. 

Your team will learn how to personalise their approach, stand out from the competition and negotiate rate confidently rather than discount.

We make it easy for you to train your event sales team. Everything you need is in one place. A simple login takes you to a user friendly portal on any device, including a computer, smartphone or tablet. Your team can choose what courses they want, while you can access online reports to monitor their progress, so you’ll always know what’s happening.

MEST is an accredited CPD training programme.

The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.

This means MEST has reached the required Continuing Professional Development standards and benchmarks. 

The learning value of MEST has been scrutinised to ensure integrity and quality. 

Subject Matter Experts

We provide training from the industry’s experts.

RFP Expert

Michael Begley

Managing Director of Venue Directory

Weddings Expert

Ciara Crossan

Founder & CEO of WeddingDates