Is it any good?

Don’t just take our word for it, take a look at what some of our clients have to say about us.

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Andrew Walker, Market Director of Sales, UK Provinces, Marriott International

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Paul Proctor, Head of Sales & Marketing Operations, IHG China

Sales & Negotiation Training for General Managers

“Highly impressed with the quality of this project, the degree of tailoring to local needs and the speed at which the MG team turned this around to meet our tight timetable.

They work with you to deliver success and we now have a valuable legacy to sustain and embed across our 300 hotels.  Everything has surpassed our highest expectations – we have achieved a significant uplift in M&E sales in every region this year alone.

This is now a long term relationship with MG – with results like these, why wouldn’t we?”

Paul Proctor, Vice President – Commercial: IHG Greater China, Hong Kong, Macau & Taiwan

Linkedin Sales Training for Proactive Sales

“Marriott chose MG Sales Performance as they came highly recommended and were identified as a company we could partner with to meet our objectives.  

MG was both easy to work with and highly professional.  They offered suggestions and ideas as the provider for the Linkedin Training.  Our associates are now much better prepared to use Linkedin as a prospecting tool in order to meet our overall objectives.  I would definitely work with MG Sales Performance again.”

Ria Hudome, Divisional Training Manager Europe, Marriott International

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M&E Team, Marriott Swindon - What's it like using MEST?

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Villa Kennedy & Brown’s Hotel, Rocco Forte Hotels - How good was the training?

New Business Development Training for Proactive Sales team

“My experience with the MG Sales Performance team was firstly effortlessly professional. They really took the time to understand our brand, our values and goals and to ensure any programme we discussed whether proactive or reactive was in line with this. Whilst we understand there might be a key framework for successful selling it really did feel like it was bespoke to Exclusive. We are not a “cookie cutter” hotel chain so why should our sales programme be! 

My team have thoroughly enjoyed their sessions and can honestly say  they proactively use what they learnt and has made a huge difference to the business. What I also like was the flexible approach to blended learning which really helped engage my team some of which had clear preferences for face to face learning and others digital.

I will continue to use MG Sales Performance for all the reasons above and you can clearly see tangible results from the work that they do with their teams. I would also recommend them because they take the time to work with us not for us and clearly have a genuine desire for the teams and business to succeed.”

Stephanie Hall, Group Director of Sales & Marketing, Exclusive Collection

Meeting & Events Sales Training (MEST) for Reactive Sales

“I have personally worked with MG for over 15 years and during this time their approach has remained relevant in a forever changing hotel field.

The MEST programme which we have utilised has been received well by the team with a modular training route which is tailored to the team and their challenges.  Regular feedback with the team results in this being a personalised approach.  The drip feeding method of the training engages the team members and assists with motivation and development.

Through the Covid-19 pandemic, MG has provided great videos and content which was pushed to all the sales team and this resulted in the team making changes to their approach.  The changes included recorded site visits and more structured video calls.

Mark Gallen and his team have always been engaged within the industry and keep their training up to date.”

Linda Lewis, Vice President Global Sales Middle East, Africa and Asia Pacific, Jumeirah Group

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Andrew Walker, Market Director of Sales - What's the impact of MEST on the business?

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Lorna Massey, Sales Manager, Jupiter Hotels - What's it like using our online sales training?

Sales Lead Generation

“Roomzzz Aparthotels have partnered with MG Sales Performance over the last two years, which have been the most challenging in history for the hospitality industry. We had rolled out Sales Gym and our lead generation training, in early 2020, to all our front of house team and hotel managers. The training was tailored to our needs and wants as a company, and MG took the time to understand our brand values to produce bespoke training for Roomzzz. The format and medium of the video training have been perfect for a busy team who sometimes only have a couple of minutes to spare at a time.

The decision to continue with sales training during a global pandemic was one which we did not regret as a company. As many hotels shut, serviced apartments continued to stay open to provide a home for the NHS and key workers.  The training MG provided allowed our company to adapt and thrive in these difficult times, and gave our staff the support and drive they needed. 

As a direct result of the Lead Generation training we drove over £750,000 worth of revenue into the business over the next 12 months. It also allowed us to strengthen the relationships we made during the pandemic and continue our growth as a company. The return on investment has been almost immediate and we have a more confident and engaged team whose relationship with the sales team has improved no end.  

We are experiencing some amazing growth at Roomzzz and this is supported and driven by MG Sales Performance. On a personal note Mark Gallen is also wonderful to work with and really understands the needs of our business and the changing demands. I cannot speak highly enough of Mark and the work him and his team have done, which have allowed us to reach heights we never thought possible as a business.”

Katie Garrahy, Head of Sales, Roomzzz Aparthotels

Sales Training Programme for Proactive and Reactive Sales

“Having worked with MG Sales Performance over 15 years and achieved great results from their training programmes with numerous sales teams, I’m delighted to be working with them again on a tailored sales training programme for the edyn sales organisation.

We have chosen MG Sales Performance as our preferred sales training provider as they provide a tailored programme, which is specific to any organisation, taking into consideration the company’s sales strategy, growth plans, and culture. MG Sales Performance also recognise the different learning styles and levels of experience across the team, and work with individual team members to optimise their learning and future performance.

In addition, MG Sales Performance have proven to be highly agile, flexile and in tune with current industry developments, continuously delivering training which is relevant to the current market and to buyers priorities and buying styles.

I look forward to continuing to work with MG Sales Performance as edyn continues to expand and new sales team members join our organisation, and I would highly recommend them to any organisation looking to optimise the performance of their sales team and develop the confidence of their individual sales team members.”

Helia Lotzfeldt, Group Director of Sales, edyn

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Tracy Philips, Sales Manager, Jupiter Hotels - What's it like using our online sales training?

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Coralie Lecomte, Event Executive, Marriott - MEST User Experience Testimonial

Coping with Corona - Sales Training for Proactive Sales

“MG Sales Performance have been a massive support to the sales team at Interstate Hotels & Resorts throughout 2020, providing innovative sales solutions and devising new ways of working for sales professional as we wrestle with Covid 19. Mark has been a sounding board for me personally, as I guide the sales team, he has shared content to inspire and trained sales professionals to sell with confidence using video. With limited resource and teams multi skilling the bite size learning has been perfect.

I feel I have a trusted advisor in Mark Gallen with whom I can discuss the challenges of motivating and leading a sales team in 2020 and someone that will work with me to find solutions. I sincerely hope this is a long partnership, that will help me to ensure Interstate Hotels and Resorts, continue to innovate in the sales space and we provide relevant training for our sales professionals.”

Stephanie Pinto, Group Director of Sales, Interstate Hotels & Resorts

Meeting & Events Sales Training (MEST) for Reactive Sales

“Enjoyed working with MG Sales Performance for standalone training courses for over 10 years, however more recently we were delighted to invest in the MEST courses for our Events & Sales teams, as it truly brings training into the 21st century for employees and employers.  

By delivering a great solution for most of the challenges employers face, it offers a wonderful remedy to a very transient industry, it matches the expectations of a workforce no longer motivated by traditional training methods, alleviates disruption to the business, retains the investment within the business for longer, feeds the need and expectations of a technology stimulated workforce, who also demand constant development and progression, all delivered in a variety of training styles to suit everyone’s needs.

Whilst this could be perceived as a remote training solution, it is far from it, even after 12 months the MG team continue to provide as strong a partnership ethos as they did pre contracting and have supported us every step of the way.  In the world of hospitality it is easy to get caught up in the doing rather than improving, MG have kept myself, our managers and staff motivated and engaged, constantly seeking feedback and ways for them to improve too.  The passion, experience and understanding they have for training and our industry is evident in all that they deliver.”

Kim Wilkinson, Director of Sales, Central Scotland, Apex Hotels

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Bianca Rush, Marketing & Event Sales Executive, PPHE Hotel Group - MEST User Experience Testimonial

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Hannah Loddenkoetter, Marketing & Event Sales Executive, PPHE Hotel Group - Testimonial (Part 1)

Meeting & Event Sales Training (MEST) for Reactive Sales

“Having the team working remotely certainly has its complications, but having access to MG Sales Gym is a great way to keep the team engaged and actively learning new sales techniques while they are away from the office.

The online videos and sales workbooks have been a brilliant way to keep the team motivated and converting more business. They cover from the initial point of contact with clients all the way through to site visits and then to closing the deal.

The Brewery is looking forward to getting back to business as usual and having a hungry well-equipped sales team is vital, so we can hit the ground running. Thank you MG Sales Performance!”

James Robinson, Head of Event Sales, The Brewery

Building a Sales Culture

“I’ve been using the incredible services of MG Sales Performance for more than ten years.  In 2017 with Harvey Nichols Kuwait they provided a sales training programme for personal shoppers.  Their sales programmes were subsequently used in 94 brands including H&M, Starbucks, The Body Shop, and Debenhams across 19 countries including Russia, Europe and the Middle East.  

in 2020 I’ve used their services to launch ‘Sell’ one of our eight Knowledge Areas to more than 24,000 employees in 74 countries for Etihad Aviation Group.  MG were involved in the design and delivery of all training content and the Train the Trainer interventions for my teams.

My experience of working with MG has always been exceptional, Mark and his team truly practice what they preach.  Their knowledge around sales and the culture of sales is exceptional.

A major part of all my learning interventions in recent years has been the delivery of ‘Micro Learning’ videos.  The video content created by MG Sales Performance has now been viewed more than 10,000 times by multiple nationalities in every corner of our network.  Mark and his team are easy to work with, flexible and exceptional value for money.  When I’ve looked at other vendors in this space there is no comparison, from a cost, flexibility or knowledge perspective.”

Andrew Stotter-Brooks, Vice President Learning and Development, Etihad Aviation Group

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Hannah Loddenkoetter, Marketing & Event Sales Executive, PPHE Hotel Group - Testimonial (Part 2)

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David Fisher, Sales Director, Freeman EMEA - What’s it like working with MG?

Meeting & Event Sales

MEST can help your event sales team to convert more of the right business at the best rate.

Reservations Sales

REST can help your reservations team to convert more business, upsell and generate more revenue.


PROST can help your proactive sales team to grab buyers’ attention with the right message and the right media.

We love to help sales professionals differentiate their approach and transform results. If you want to find out how we can help your team, then get in touch today.

Bath Office
MG Sales Performance
Waterloo House 
Bradford Road
Bath BA2 5BP UK

+44 (0)7850 708077

London Office
MG Sales Performance
22 Pembridge Gardens
Notting Hill
London W2 4DX UK