This training is self-paced and modular (not in a classroom) and taken through an online platform, called Sales Gym. It consists of a series of videos, along with knowledge checks and exercises for delegates to complete. This is appropriate for your Reactive Sales associates, who handle and convert meeting, event, and group enquiries. The MAREST courses must be completed within three months from enrolment. They are available for one year from enrolment for delegates to revisit and refresh their knowledge and skills. Please read through the following considerations:
Considerations: –
Here’s a video which explains the enrolment process:
Understand your target market. Who is the right who for your hotel? Focus on generating and converting enquiries that are right for your hotel sales strategy.
How to prioritise your enquiries. Write a stand out email response to an enquiry and an attention grabbing follow up email.
Pick up the PHONE and have a conversation! Be curious and ask the right questions to qualify your enquiry. Be relevant in how you sell so you engage the customer. Gain commitment by proposing the next step. Have a better follow up conversation that is based around six key steps.
How to deal with a customer asking for a discount using questions, cost logic, market logic and trading concessions.
Best practice approach to site inspections (showrounds). Tailor your site inspection to what is important to the customer. Use the three main senses when presenting your meeting space. Increase your chances of converting the business on a site inspection.
Here’s a video which explains how to use MAREST: